Uber and public transportation are not excessively priced, though. (I did rideshare on Sunday, it was only a couple bucks more than a comparable trip to a different location, so even game day pricing isn't outrageous. Rideshare to SoFi can be more than double normal price on game day.)
Captive pricing is about gouging because you've eliminated choices and the consumer is forced into paying your exorbitant price. Like making STHs pay close to full price for preseason games...
Nah, I think 50/50 is about right.
I've been skeptical about this in the past, because it always seems like an exaggeration. I was there this time, and I was paying attention.
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