It doesn't seem to be an issue, but possibly, with how some teams come out flat sometimes?
Definitely seems counter productive, but at the same time. The NA gets players jacked up in it's own right because they knkw its game time.
Its such a big tradition though, I don't see it going away.
Probably easiest solution.
However I think the most impactful application, is letting them kneel, whoever so chooses to, in the open for all to see. Not just hide them.
Sometimes things shouldn't be so easy.