Patriots Twitter Blunder.

[House]

Quick preface to this thread. I'm not bashing the Pats. This has nothing to do with our matchup this week. It's just something that could have happened to any team, just happened to be the Pats.

But holy crap. What an awful awful AWFUL mistake to have happen.

http://ftw.usatoday.com/2014/11/patriots-apologize-twitter-promotion

The customized jersey said I hate N-words, for those who can't piece it together. And this was up on the Pats official Twitter.

Social media again proving how dangerous it can be.

[sweetsurrender]

The "lolololol" one was pretty funny.

 

Social media is a beast. So easy for something inappropriate to get posted.

[The Old Crow]

Someone in marketing will be getting a call from Kraft !

[Jim H.]

Things like this happen when your marketing department (like marketing departments everywhere) is filled with intern/entry-level rocket scientists. 

[Synthetic]

Things like this happen when your marketing department (like marketing departments everywhere) is filled with intern/entry-level rocket scientists. 

 

I doubt it was anyone doing it on purpose. Obviously a program that does it for them.

[ruksak]

The automated process strikes again!!

 

"We'll try to be more diligent in the future". 

 

I have some issue with that phrasing. "More diligent" implies there was some diligence in the first place. Obviously they were just counting their cash and using social media as their vehicle, with ZERO consideration that people on the internet tend to really suck. 

[crazycolt1]

It was blacked out? Oh, wait? It really could have said Eli?

[SteelCityColt]

I doubt it was anyone doing it on purpose. Obviously a program that does it for them.

Well yeah, I don't think anyone here thought it was an intentional message by the Pats...

Automated program or not, someone still messed up in designing it and it's bit embarrassing in these media driven times.

[Synthetic]

Well yeah, I don't think anyone here thought it was an intentional message by the Pats...

Automated program or not, someone still messed up in designing it and it's bit embarrassing in these media driven times.

 

Embarrassing though it misses the point as they make it out looking for a boogie man to blame on it.

 

This could have been any team doing that and it would have had the same reaction. Programs aren't solid proof, and the internet is full of this kind of stuff. Over reaction is what is really happening.

[RockThatBlue]

Embarrassing though it misses the point as they make it out looking for a boogie man to blame on it.

This could have been any team doing that and it would have had the same reaction. Programs aren't solid proof, and the internet is full of this kind of stuff. Over reaction is what is really happening.

Who is over reacting about it? Most people could care less about this, but that doesn't mean its not at least a bit embarrassing. And yes it could happen to any team.

[southwest1]

Quality control just wasn't up to snuff unfortunately. Even if a machine or software program does this automatically why isn't a fail safe mechanism built in to alert your IT/social media staff of provocative names before final approval is given? 

 

Yes, some mistakes will slip through the cracks, but a SNAFU that obvious should never have seen the light of day.