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Colts bid for 2018 Super Bowl

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I remember a few here saying that Indy made little money on the Super Bowl.

Note the numbers in this article..(Colts.com) and comments from near downtown and away from downtown.



  Indy to bid of 2018 Super Bowl


INDIANAPOLIS (8-30-13) The chance to again bask in the national spotlight and pump millions of dollars into the local economy was too tempting to pass up.

On the upper terrace of Lucas Oil Stadium overlooking the sun-splashed Downtown skyline, community leaders announced Friday that they will pursue a bid to bring the Super Bowl back to Indianapolis. And they plan to make the experience bigger and better than when the city last hosted the big game.

“We raised the bar in 2012,” Gov. Mike Pence said to applause. “We are going to do it again when Super Bowl LII comes to Indiana in 2018.”

Community leaders believe Indianapolis’ acclaimed Super Bowl XLVI put the city in position to earn another bid. Super Bowl success translated to more than feel-good sentiments from the national mediaicon1.png and fans thrilled by taking a zip line down Capital Ave., watching a concert along Georgia Street or throwing back drinks at area bars in a walkable Downtown.

Event organizers estimate the city gained $176 million in direct economic impact and more than 250 hours of national and international television exposure. They think a second Super Bowl would have an even larger impact.



Kurt Rankin, an economist with PNC Financial Services Group, agreed Indianapolis should expect better results with a second Super Bowl. The economy should be stronger six years from now, he said. But more than that, Indianapolis’ intentions to go big should mean more dollars.

“I would expect if things are going to be bigger and better,” he said, “then the economic impact will be bigger and better.”

A bigger windfall is not guaranteed. Detroit’s economy garnered only $113 million in 2006 as winter storms shut down the city. Indianapolis, a fellow cold-weather location, could be one blizzard away from the same outcome.

Still, Rankin said seeking the Super Bowl is a wise move, and he noted that $113 million still is a lot of money.



“If Detroit made money on bringing the game in even during a storm, I think it’s a smarticon1.png move to try to bring it in.”

The economic impact for the Indianapolis area included transportation, meals, entertainment, tourism services and businessicon1.png services. While hotel rooms were booked across Central Indiana, no one felt a more direct impact than businesses within easy reach of the Super Bowl Village.

(Page 2 of 3)

Andrea Smith, general manager at The Tilted Kilt, 141 S. Meridian St., said she had never seen the place so packed. The lines extended out the door.

“We loved it,” she said. “We had a very good response from guests that were out of town, just talking about the friendliness and how great and close everything was.”

Jeff Smith, owner of Harry & Izzy’s, 153 S Illinois St., said his restaurant had never been so crowded. The excitement and energy in the crowd was breathtaking, he said, and community leaders did a good job of keeping it organized.

“Everybody really enjoyed Hoosier Hospitality,” he said. “It really was something. People were raving about Indianapolis.”


Not everyone experienced such success, though. Too far from the epicenter of the Super Bowl Village, districts such as Broad Ripple, Fountain Square and Mass Ave. saw little or no gain in business.

They had anticipated big crowds but were left feeling flat. Broad Ripple community organizers spent $182,000 to erect a 1,000-person tent with free live music during Super Bowl weekend, but few fans trickled into the venue.

David Andrichik, owner of the Chatterbox on Mass Ave., said he ordered extra liquor and frozen food but had few extra customersicon1.png to enjoy it.

Andrichik hopes the city wins the Super Bowl bid in 2018. He just won’t ramp up the business again.

Craig Von Deylen, owner of the Murphy Building at Fountain Square, would love to see the city gain the national spotlight again.

Colder weather, he thinks, might persuade tourists to drive farther from Downtown.


“The city did such a great job with the Super Bowl Village,” he said, “there was hardly any reason for people to leave that area.”

Ken Ungar, president and founder of Indianapolis-based U/S Sports Advisors, a sports marketing firm, said the Super Bowl Host Committee might find a way to better incorporate other neighborhood districts in 2018.

But, he said, the walkable Super Bowl Village drew raves. The city, he said, should build on that success. He’s curious to see what event organizers will plan.

“The attitude that I’ve seen from the Super Bowl Host Committee is we have to raise the bar higher,” he said. “I have little doubt that this will be more special than the first one.”

The Super Bowl, he said, helped solidify Indianapolis’ brand as a good place to live, visit and do business. Seeking a second Super Bowl, he said, is smart.

“I think the brand impact on the city is very important,” he said. “It highlights that we are a can-do city.”

Hosting the event is an expensive venture. Allison Melangton, chairwoman of the 2018 Super Bowl Bid Committee, said the city will need to raise $30 million for a successful bid. Last time, the city used money to invest in a number of Legacyicon1.png urban improvement projects to spark the East Side, including the $11 million Chase Near Eastside Legacy Center opened on Tech High School's campus.

Plans for whatever would constitute a repeat performance are being kept secret. Melangton said she doesn’t want details of Indianapolis’ bid for 2018 to reach the ears of competitor cities. She would only say the committee would aim higher.

She thinks community donors will step forward again to fund the bid.

“I would say that we believe we can do it,” she said, “or we wouldn’t be up here.”


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