Jump to content
Indianapolis Colts
Indianapolis Colts Fan Forum

Jaguar's new logo


Recommended Posts

Well, the last logo change for the Pats was in 2000. And look how well that worked. It was nothing to do with Belicheck, Brady, Adam V or the strong defense. It was the new logo (which looked no different from the previous version I hasten to add) which turned them into a 'near' Dynasty...... 

 

Maybe Khan is onto something....

Link to post
Share on other sites

As a graphic designer, my thoughts, which I'll break up into parts:

 

ERaZlVW.png
 

Overall look: Yea, the new logo looks more feminine. It's due to the slender head with a more whiter color palette, whereas the original is more black dominant. On the other hand, this whiter palette allows a stronger backdrop for more detail clarity, including more black decal spots and accentuated eyes and mouth, so the white is a double-edged sword.

 

The Black Decal Spots: I like the black decal spots on the new one better due to its slightly more airbrush feel, since the original black spots looked like pasted on Cheetos shapes.

 

Ears: The new logo's ears are more detailed and erect, signifying aggressive alertness -- both important qualities for football players. The original's are sloped down, exhibiting a more timid look.

 

Mouth: The new logo has a clearer delineation where the mouth begins and ends, whereas the original just trails off into black. I also like the new logo's mouth stretched into a grin. In the context of football, this grin gives off a sadistic nature. The longer tongue also plays into this.

 

Eyes: The new logo's eyes have more diagonal energy and are looking forward, suggesting the Jaguars are looking toward the future. The original's are more neutral looking with dilated pupils, and are inclined more towards observing the viewer and/or forward, which is to say the Jaguar looks confused.

 

-----

So yea, I like this new logo better, but I'd still like it to be more masculine. I suppose I'm fine with the whiter palette, but they should play with the head's shape more. Make the head stouter. These football players are big men. Give them a big Jaguar!

Link to post
Share on other sites

As a graphic designer, my thoughts, which I'll break up into parts:

ERaZlVW.png

Overall look: Yea, it looks more feminine. It's due to the slender head with a more whiter color palette, whereas the original is more black dominant, which accentuates a higher volume area. I'd like to see the new one more black and stout.

The Black Decal Spots: I like the black decal spots on the new one better due to its slightly more airbrush feel, since the original black spots looked like pasted on Cheetos shapes.

Ears: The new logo's ears are more detailed and erect, signifying aggressive alertness -- both important qualities for football players. The original's are sloped down, exhibiting a more timid look.

Mouth: The new logo has a clearer delineation where the mouth begins and ends, whereas the original just trails off into black. I also like the new logo's mouth stretched into a grin. In the context of football, this grin gives the logo a sadistic nature.

Eyes: The new logo's eyes have more diagonal energy and are looking forward, suggesting the Jaguars are looking toward the future. The original's are more neutral looking with dilated pupils, and are inclined more towards observing the viewer.

-----

So yea, I like this new logo better, but I'd still like it to be more masculine. Make the head stouter. These football players are big men. Give them a big Jaguar!

Interesting breakdown there ReMeDy. I felt like I was watching a cheetah take down a giselle on the African plane, especially with the ears back & non-dilated pupils. Personally, I think the graphic designer should had manipulated the width of the bridge of the nose more making it smaller, modifying the jawline closing it more, & making the whiskers thinner, less pronounced, and more cat like realistic.

Cheetahs are more menacing with a closed mouth, gleaming, night vision eyes, & crouched & sloped down shoulder blades right before they attack their prey at lightning fast speed. Translation: Show more of the cat's physique, tone, & muscle mass in attack mode not just the head.

Link to post
Share on other sites

Interesting breakdown there ReMeDy. I felt like I was watching a cheetah take down a giselle on the African plane, especially with the ears back & non-dilated pupils. Personally, I think the graphic designer should had manipulated the width of the bridge of the nose more making it smaller, modifying the jawline closing it more, & making the whiskers thinner, less pronounced, and more cat like realistic.

Cheetahs are more menacing with a closed mouth, gleaming, night vision eyes, & crouched & sloped down shoulder blades right before they attack their prey at lightning fast speed. Translation: Show more of the cat's physique, tone, & muscle mass in attack mode not just the head.

Like this: 

 

http://youtu.be/iarsmqA3dck

 

http://youtu.be/30UaROwbA8Y

Link to post
Share on other sites

Interesting breakdown there ReMeDy. I felt like I was watching a cheetah take down a giselle on the African plane, especially with the ears back & non-dilated pupils. Personally, I think the graphic designer should had manipulated the width of the bridge of the nose more making it smaller, modifying the jawline closing it more, & making the whiskers thinner, less pronounced, and more cat like realistic.

Cheetahs are more menacing with a closed mouth, gleaming, night vision eyes, & crouched & sloped down shoulder blades right before they attack their prey at lightning fast speed. Translation: Show more of the cat's physique, tone, & muscle mass in attack mode not just the head.

 

I looked up Jaguars growling and actually it's much like the drawing.

 

Jaguar-2.jpg

 

jaguars_fad3d1aa.jpg

 

But there's something about it that looks too cartoon-y. I think it's the lack of jagged edges.

Link to post
Share on other sites

Nice explanation, now I know why I felt the way I did when I saw it.  I'm still good with it and even more so now that real Jags have been shown on this thread.  Saw it on ESPN Sport Center side bar too.  Catching.

 

Grumpy cat?  Ummm, not so impressed-

 

qm.gifGrmpyKat_JagsLogo_zps2ff2970b.jpg

Link to post
Share on other sites

I looked up Jaguars growling and actually it's much like the drawing.

 

 

 

 

 

But there's something about it that looks too cartoon-y. I think it's the lack of jagged edges.

Excellent point Vance! Way to childish & cartoonish in scope in both mascot drawings. They remind me of Tony The Tiger on a Frosted Flakes cereal box. No fear or intimidation whatsoever. 

Link to post
Share on other sites

PS where are his whiskers on the left side? Are they combed down with hair gel? The Panthers logo has both sides...

 

Whiskers on both side's of a cat's face...Check. Tougher & more menacing NFL emblem...Check. The female leader of the pride leader not liking whiskers rubbing up against them & demanding a trim...Check  haha

Link to post
Share on other sites

I looked up Jaguars growling and actually it's much like the drawing.

 

Jaguar-2.jpg

 

jaguars_fad3d1aa.jpg

 

But there's something about it that looks too cartoon-y. I think it's the lack of jagged edges.

 

Usually thick black strokes give off that cartoon-y vibe, which both logos have, but because the new logo uses a lot more white, the black stroke is accentuated, whereas in the original, the black stroke blends into some of the other black in the original logo, so it's less pronounced.

Link to post
Share on other sites

Usually thick black strokes give off that cartoon-y vibe, which both logos have, but because the new logo uses a lot more white, the black stroke is accentuated, whereas in the original, the black stroke blends into some of the other black in the original logo, so it's less pronounced.

I always like getting a glimpse into the creative process of any artist whether they are an illustrator, dancer, or musician. Thanks for letting me peek behind that elusive curtain of talent & inspiration ReMeDY.   :thmup:

Link to post
Share on other sites

Dang!  You beat me to the LA comment.  

 

Wouldn't surprise me in a year or two.  I'm surprised they put a team there in the first place.  Many people there are Dolphins or Bucs fans.

Many people here in Indy were Bears, Bengals, Steelers, Browns or Rams fans.  In fact, many were seemingly brown paper bag fans for a long while.  It is really impressive what a well managed team and a few wins can do for a fan base.  You might have said the same thing about Indy as recently as 1997.

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    No registered users viewing this page.

  • Popular Now

  • Thread of the Week

  • Topics

  • Posts

    • I probably thought about those 2 plays for years and years after they happened . Both games are IMO over if made. We had another chance in the Pitt game when Coryatte couldn't hang on to the easy interception on Pitts game winning drive.
    • Cowboys and @luv_pony_express select BPA IOL   Wyatt Davis  OHIO STATE  6.24    G      ---------------------------------------------------- 100) Jacksonville [(via KC from Tennessee Titans (comp)] 10:55 @chad72 OTC till 11 101) Detroit Lions (from Los Angeles Rams; comp) 11:00 @RNGDShobby on deck 102) San Francisco 49ers (special comp) 11:05 @BProland85 Eaststreet has picks   big time!
    • Whoever gets Kellen Mond at this point will get a steal 
    • You are killing it, @NFLfan - your hard work does not go unnoticed. Great job!!! 
    • Round 3 selections (about 10 more picks to go) 65) Kansas City (via Jags) 7:00  @danlhart87 Kelvin Joseph  KENTUCKY   CB  66) New York Jets 7:05 @Archer Dillon Radunz  NORTH DAKOTA STATE    OT  67) Houston Texans 7:10 @Qwiz  Robert Rochell  CENTRAL ARKANSAS   CB   68) Atlanta Falcons 7:15@jvan1973  Dayo Odeyingbo  VANDERBILT  EDGE   69) Cincinnati Bengals 7:20 @stitches  Walker Little  STANFORD   OT   70) Philadelphia Eagles 7:25 @Defjamz26 Jabril Cox  LSU  LB 71) Denver Broncos 7:30 @ColtsGermany Elijah Molden  WASHINGTON  6.25    CB     72) Detroit Lions 7:35 @RNGDShobby  Jamar Johnson  INDIANA  6.30    SAF   73) Carolina Panthers 7:50 @MPStack Pete Werner  OHIO STATE     LB 74) Washington Football Team (from 49ers) 7:55 @Coltsman1788 Davis Mills  STANFORD     QB 75) Dallas Cowboys 8:00 @luv_pony_express Stone Forsythe  FLORIDA  OT     76) New York Giants 8:05 @DiogoSales Dylan Moses  ALABAMA  6.21    LB 77) Los Angeles Charger 8:10 @PRnum1 Shakur Brown  MICHIGAN STATE  CB  78) Minnesota Vikings 8:15 @luv_pony_express Trey Smith  TENNESSEE     G   79) Giants via Las Vegas Raiders (from Cardinals) 8:20 @DiogoSales Benjamin St-Juste  MINNESOTA  CB 80) Giants via Las Vegas Raiders 8:25 @DiogoSales Deonte Brown  ALABAMA   G     81) Colts (via Miami Dolphins) 9:00 @WarGhost21 Jalen Mayfield  MICHIGAN  OT 82) Washington Football Team 9:05 @Coltsman1788  Cade Johnson  SOUTH DAKOTA STATE  WR 83) Chicago Bears 9:10 Amari Rodgers  CLEMSON  6.25    WR   84) Philadelphia Eagles (from Indianapolis Colts) 9:15 @Defjamz26 Richie Grant  UCF SAF     85) Tennessee Titans 9:20 @Jared Cisneros Spencer Brown  NORTHERN IOWA  OT   86) New York Jets (from Seahawks) 9:25 @Archer D'wayne Eskridge  WESTERN MICHIGAN  WR 87) Pittsburgh Steelers 9:30 @JoeThornburg Thomas Graham Jr.  OREGON  CB 88) Los Angeles Rams 9:35 Commissioner's pick @chad72  Josh Myers  OHIO STATE   C   89) Jacksonville (via Cleveland Browns) 9:50 @chad72 Brady Christensen  BRIGHAM YOUNG   OT 90) Minnesota Vikings (from Baltimore Ravens) 9:55 @luv_pony_expressAmon-Ra St. Brown  USC  6.21    WR 91) Dolphins [via trade with Colts, from Browns (from Saints)] 10:00 @EastStreetJavonte Williams  NORTH CAROLINA  6.40  RB  92) Browns (via Jags, via Green Bay Packers) 10:05 @RNGDShobby Austin Watkins Jr.  UAB  WR 93) Buffalo Bills 10:10 Charles Snowden  VIRGINIA  6.22    EDGE 94) Jacksonville (via Kansas City Chiefs) 10:15 @chad72 Daviyon Nixon  IOWA  6.12    DT 95) Tampa Bay Buccaneers 10:20 @jvan1973 Milton Williams  LOUISIANA TECH  6.25    DT     96) New England Patriots (com selection) 10:25 @Nickster  Josh Palmer  TENNESSEE  WR  
  • Members

×
×
  • Create New...