When the laws on advertising booze on TV changed permitting it I was *. Why was it done? Who benefits from it? The NFL is good friends with alcohol. My next door neighbor when I was growing up was a chronic alcoholic because of the action he saw in WWII fighting the Japanese. There were many stories of his bravery and when he was sober there was not a better man anywhere. My brother died an alcoholic, and he showed me what he had to his name when he opened a cigar box with one nickel in it. Sadly, he found it to be funny. Booze is a horrible addiction because it does not kill quickly like heroin. Instead, it keeps one alive long enough to destroy all the good things in life like family and friends. Throw in drugs and one's chance of beating both are as tough as it gets. You have to pull for Irsay.