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Colts New Offense 101: What exactly Does "No Coast" Mean?



There has been a lot of speculation on what the 2013 Luck led Colts offense will look like this year. With Bruce Arians in Arizona now fresh off his coach of the year campaign, blue nation has been wondering what his replacement will bring to the boys in blue on offense. New OC Pep Hamilton ran one of the most dynamic schemes as Stanford's head coach last year, as did the man he replaced there in Jim Harbaugh the year before he left Stanford. Under Bruce Arians, the Colts featured the long ball as the staple of the offense. so what will Hamilton bring to the mix? When asked if he would be running a west coast offense similar to that of Stanford in his first interview as a member of the Colts staff, Pep said that the Colts will be running what he called a "no coast" offense. That statement has a lot of people guessing at what that would compare too. If there is any team in the league that I think gives a good example to reference on what a scheme like this would look like, we need look no further than the 49ers.

For all intent and purposes, the Niners run a multi-headed monster that "morphs" into the scheme it needs to be in in order to exploit the weaknesses of it's opponents from week to week, and even quarter by quarter at times. One game you could see Kaepernick throw for 300+ yards through the air. Another week you could see the Niners deploy Frank Gore and a power running attack that bludgeons it's opponents to death for 170 yards on the ground. Or a game in which Kaepernick uses his legs out of the read option and beats you with both his running and his arm. Although Andrew Luck is not the speed demon that Colin Kaepernick is, he still possesses enough wheels to give opposing defenses something else to worry about.

Hamilton said in a recent interview that the Colts offense had no limits and even mentioned the possibility of using some read option sets. That comment somehow has caused quite a stir from some Colts fans that I would classify as just down right "paranoid." The quote in question reads: "There's nothing we can't do. We can incorporate some pistol concepts, which is kind of a trend, an 'en vogue' thing in the league right now. Everybody's talking about the QB option, the QB read game, the QB pistol, the pistol components that we can run. But, we'll be smart. We'll be judicious in how much we expose Andrew to taking additional hits." Nowhere in this statement did Pep say that the read option would become a staple of the Colts offense, yet it seems to be taken that way by more than a few fans here in Indy. When I read this, my initial reaction was that Hamilton wants to employ sets on offense that will keep opposing defenses on their toes. The best way you do that is to be able to "morph" as an offense into sets that constantly create mismatches on the defenses you face. If you can consistently create mismatches, you can keep opponents from figuring out what to do against you. Advantage offense. Describing a "no coast offense" would literally mean an offense with "no limits" in what you will see from it. The Colts on that side of the ball should be fun to watch, and a force to be reckoned with this year.

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Agree! IMO, Hamilton brought up the read option as just an option and then took the time to clarify its only a small % of what we might see. Nothing to get panties in a bunch over. The "morph" description is really a great way to describe what we might see. Great blog!

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I never understood why the Manning era team never did this before, besides that Manning was hungry for yardage stat records more than super bowl rings.  Manning may have his cake and eat it too now (stats and rings) as he finishes his career in Denver.  But good news for us here with Andrew Luck, we have the fan base thanks to Manning, so we can get back to old school football of controlling clocks, using ground game, and allowing a defense to win us championships. 

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