It isn't embarrassing. To some, sports figures are role models. You know all of the sportsmanship stuff they teach little kids when they start to play sports.
These guys get paid millions of dollars, show some class...towards your own boss. They are like high school kids who hates the principal, because the Principal gave them detention for breaking the rules.
To win at all cost, even cheating- no thank you. How does one enjoy the trophy knowing you cheated, videotaping or even as silly as deflating the ball.....Honestly I used to be so upset at Manning for being such a "company guy" - like when he did't whine when they rested them..and even told the fans to chill, when you can tell he was also disappointed.
I have nothing personally against Brady, don't know him, he probably is a really good guy, but at the end of the day, their organization is the thorn in my team's * and I WILL never root for them or be at aww of them.