I don't think that is the answer. A small market team that cannot lure top talent cannot build from scratch very easily. With a good coach, this team may only be a piece or 2 away from a top 3 team in the East.
However, a complete rebuild could mean that we have a poor season and get a top 5 pick in the draft. I think that is the easiest way to become a top team in the league. Tough to do when you average around the 20th pick in the draft.