You know, it's funny though. If it was the New England Patriots in this situation (not that they ever would be), they would indeed probably throw it and prove all the conservative minds wrong. These coaches sometimes over-think themselves. If it's short, QB sneak it. To contain the blitz, throw screens. When ahead, run the ball. Do a trick play here and there to keep the defense honest.
When the Colts were ahead, Luck tried throwing it for some bone-headed reason to the flats and it cost us. We should have pounded the rock, and we didn't, especially since Gore was doing so well.
Keep it simple!