I'm not sure I'd call it "irresponsible" either. I live in Colorado, and I'm not sitting on Indystar.com all day waiting for the new Stephen Holder or Zak Keefer story to drop. I'll see his tweet, click through, read the story, & close the tab when I'm finished. When all is said & done, he reaches a reader that lives across the country, & I'm able to handpick the content that I consume. I see it as a win-win.